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You will work in teams for this assignment. This assignment is meant to provide students an opportunity to critically assess strategic decisions, responses to changes in environments and the ability to plan. Being written in the format of an annual report provides students a chance to reflect on their learning as well as defend their decisions and plans for the future. Application of Marketing principles in the development of the report is encouraged.
Student teams will have run their respective companies for a period of 10 years. They are now being asked to report on their performance over the past 10 years to their shareholders and present their plan for the next five years in support of being rehired as the management team for the next 5 years.
Your written submission should be prepared in the format of an annual report that would be provided to shareholders. The goal is to prove yourself effective managers so that you will be rehired for the next 5 years. If you have had good performance over the past 10 years, tell the reader what you are going to do to maintain and perhaps improve. What are the opportunities and threats as you see them? If you have not had great success over the past 10 years tell your shareholders what you have learned and what you will do differently in the next 5 years that would convince them that they should rehire you. Use graphs and tables to present information more clearly and concisely for the reader. Your report should not exceed 30 pages inclusive of all tables, exhibits, and covers. Grammar and spelling count and all referencing, if external materials are used, should be in APA style format.
This project is an iterative one, not something that can be left until the last minute. Each decision period should involve assessment of your strategy and outcomes and any adjustments you believe are necessary given things like changes in the environment, competitive response or changes with consumer preferences. Within the first two weeks you should have landed on a design and outline for your annual report and be filling in information with each decision and corresponding set of results, noting tends, environmental changes, competitor moves and other similar events of importance. Remember, you are doing an overview of the last 10 years, concentrating on the last 5 and ending with your plan for the next 5. Preparation and planning is important, this report cannot be written at the last minute.
-This report is based on YOUR team’s results from the simulation.
-This report is to be written in the format of an annual report, NOT a Marketing Plan.
-There are many examples of annual reports that are available on the internet. Look at them to get some ideas of how you would like to lay out your own. I strongly advise looking at reports that are NOT from shoe companies.
-This is a marketing document to show case your strategy and your results as well as your plan for next year.
-Your reader is interested in your strategy, why you made certain decisions, why you changed your strategy, how you compare to the competition and why they should rehire you based on your plans for the next 5 years. This is a chance to brag about what you did well.
-Be creative and produce a professional document.
-While you have 30 pages that does not mean you need to fill them. 15 – 20 pages should be more than enough for you to accomplish your task. Your shareholders want the facts. Be clear, concise and present them with the information most relevant to them.
-A picture is worth 1000 words. Your reader will be interested in trends and competitive comparisons. Use visuals. Too much text is likely to lose your reader.
-You should not need references in this project as you are writing only about your decisions and outcomes of your simulation
-Proof read your work.
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